Today, as omni-channel retail accelerates, brands with brick and mortar stores need to digitise their visual merchandising processes in order to gain agility and ensure brand consistency throughout their distribution channels. They help plan strategic displays and effective product placements to not only maximize sales, but to improve customer experience. Planogram software tools are essential for brands and retailers to optimize store openings, product layout and consistent branding. SEE ALSO: Top 10 Global Consumer Trends to watch in 2022 While E-commerce solutions, or online gamification for retail are now largely spread among the industry, softwares to create stores in 2D and 3D and manage store space, called planogram software, are mostly known, and used, by VM professionals.
Websites, social media, and apps mature over time and progressively integrate physical stores in their offering. Brands and retailers are enhancing their omnichannel strategies to create a bridge between digital and physical experiences.
